Had a great time working with the folks at Pavone on these spots. We turned the corner from their previous campaign and opened up a broader message with the idea of having better conversations with the right people about money. Sometimes we don’t know who to talk to about financial stuff, so you should leave it up to the professionals at F&M Trust. Mr. Pickles might have a different opinion.
I worked on Acura for 3 years and while the luxury automobile category can sometimes parody itself, I think we did some pretty original work on the account. I worked with some amazing photographers and directors, especially Lance Acord, who did The Force Volkswagen spot and was the DP on Lost in Translation, one of my favorite films.
This campaign for AAA Colorado asks people "How would you Reinvent Roadside Assistance?" There were some pretty creative answers. Additional components include: Digital, website updates, YouTube Pre-Roll ads, radio, and bus tails. We also held a Facebook Contest asking people how they would reinvent roadside assistance. Bruce the Cat even had his very own Facebook fan page and website. I was the ACD Art Director and Copywriter on this work, even those fandangled radio spots.
When you live in Portland, you get a piece of KEEN at some point. I was the Art Director on this campaign. I also received a free pair of KEEN shoes, which was a nice perk.
I worked with Quiznos directly to create some new fun social media postings to increase engagement. I came up with a couple hundred concepts that they could choose to post daily. Here’s a select few yummy ones. Mmmm…
This national campaign for Sur La Table takes you on an appetizing journey from start to finish utilizing Sur La Table's amazing kitchen wares. The journey continues with web banners and onto Pinterest for a choose your favorite chef/food contest. Deeeelicious! I was the Art Director on this work.
Leatherman multi-tools has a loyal brand following, but wanted to reach out to new customers. The perception is that they are just a pair of pliers and a screwdriver, but 1000s of testimonials say otherwise. We wanted to demonstrate that there is a Leatherman multi-tool designed to handle every job you can throw at it. The tag: Leave nothing undone. I was the Art Director and Copywriter on this pitch work.
A little project work for Wynkoop Brewery through (Mad Studio Denver). It was a great opportunity to write for such an established local brand where I spent most of my early 20s "sampling" beer.
I love Modern Design and when I approached Iola Modern (pronounced i - ola) in 2019 to help with their social presence and overall brand image, it felt like a match made in design heaven. I still work with them on a freelance basis as the Creative Director, Art Director, Writer and Social Media Storyteller. Over the years we’ve increased awareness in the Charleston area with our campaigns. We increased engagement on social media 60% and had a 50% email newsletter open rate not to mention the best sales year in 2023.
I used to fish with my Dad when I was a kid, so when Colorado Wildlife Council needed a way to increase fishing license sales and awareness for fishing and conservation, it seemed natural to pull from those past memories. As it turns out, a lot of people have the same kind of memories. This short term, small budget campaign dramatically increased the purchase of fishing licenses in Colorado, garnered thousands of impressions on the website and social media and hopefully inspired a lot of Dads to take their kids fishing. This campaign may have also greatly increased tissue purchases.
These are a few pieces from the past that I still have a lot of love for. I was the Art Director and Copywriter on most of these with the exception of the Denver Zoo - Because You Can’t Keep Them at Home campaign. David Stone was the writer and my partner on that work and it was probably the most fun I’ve ever had in advertising. I got to work on a bunch of other zoo stuff including a dream product called Zoop, and the Cheyenne Mountain Zoo radio was especially fun to write. Bounce! Bounce! Bounce!
The Xcel Energy spot comes out of a personal experience, as I worked as a fry line cook in college and it would get so hot up there, I would take breaks and go sit in the walk-in freezer to cool off. I however do not have experience with house arrest.
I’m a strategic thinker, so I tasked myself to do a little digital campaign for Merrell starting from a brand truth and working through some insights and research, then developing a concept that could work across many platforms (digital in this case) that leads to a point of sale - landing page. It was a pretty fun exercise. Get it? Exercise.