This campaign for AAA Colorado asks people "How would you Reinvent Roadside Assistance?" There were some pretty creative answers. Additional components include: Digital, website updates, YouTube Pre-Roll ads, radio, and bus tails. We also held a Facebook Contest asking people how they would reinvent roadside assistance. Bruce the Cat even had his very own Facebook fan page and website. I was the ACD Art Director and Copywriter on this work, even those fandangled radio spots.