I used to fish with my Dad when I was a kid, so when Colorado Wildlife Council needed a way to increase fishing license sales and awareness for fishing and conservation, it seemed natural to pull from those past memories. As it turns out, a lot of people have the same kind of memories. This short term, small budget campaign dramatically increased the purchase of fishing licenses in Colorado, garnered thousands of impressions on the website and social media and hopefully inspired a lot of Dads to take their kids fishing. This campaign may have also greatly increased tissue purchases.