Leatherman multi-tools has a loyal brand following, but wanted to reach out to new customers. The perception is that they are just a pair of pliers and a screwdriver, but 1000s of testimonials say otherwise. We wanted to demonstrate that there is a Leatherman multi-tool designed to handle every job you can throw at it. The tag: Leave nothing undone. I was the Art Director and Copywriter on this pitch work.